Joshua Stevens

I’m a designer based in Naarm specialising in digital with a passion for purposeful design and creating meaningful user experiences.







ClientProject

Grill’d

 EDM & NPS Customer Journeys
Throughout my time at Grill’d, I worked closely with the CRM and loyalty team to design and build EDM journeys for the Relish Membership program, adhoc promotions and large marketing campaigns.

We would collaborate to see how we could optimise our journeys through personalisation and A/B testing to drive click through rate and transactions. Our main goal was to educate customer about the loyaty program to encourage them to scan their membership in restaurant as sales data showed Relish members would spend $2 more than customer who didn’t scan or weren’t Relish members.

Reporting for Grill’d EDM journeys I worked on that financial year saw a 9% increase in transaction rate (77%) resulting in a $56,789 increase incremental revenue and a $2.10 increase in AOV ($41) for Relish Members.
Image 1: Various BAU and promotion EDMs
Image 2: Campaign EDM introducting the new summer menu NPS Journey
Working with the UX lead, I was tasked with updating the the NPS feedback EDM and landing page as we were finding users confused by the scoring system on the email and data being skewed by the accordion on the landing page. 

After researching competitors,comparitive solutions and user testing, we aligned our feedback EDM to a conventional numbered bar scale and turned off preselected options on the landing page accordian to gather more insightful data. Once signed off this was handed to our dev team for building. Image 3: The NPS EDM and landing page which would be sent to a customer after sale
Image 4: Figma design library and component set created for developers
Home

CV, LinkedIn & Email
©2026