Joshua Stevens

Australian Red Cross Lifeblood

UX/UI

Overview

Since the pandemic, the Lifeblood has seen a dip in regular blood donation rates, compounded by 1 in 5 donors canceling their appointments. This has largely been attributed to the lack of COVID safety information, social fatigue and the restrictions imposed by the Australian Government which made it difficult for donors to get around.

Despite that restrictions have now been lifted and people are adjusting to living with COVID, regular donation rates still haven’t recovered to pre pandemic levels. To keep up and meet the demand in 2022 and in the future, Lifeblood needs 140,000 more blood donors. This project was a component of the User Experience Design Immersive course at General Assembly.

The project ran for fourteen days and was completed by myself and two other designers:
Jennifer Gu and Michael Khoo.

View full case study and documentation on Medium.

Links

Short project summary
Full Medium case study

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